Mobile Analytics

The service includes setting up analytics platforms such as Firebase and Google Analytics 4 (GA4), custom event tracking and conversion configurations. It also covers technical validation and data verification of the measurement tools (MMP) to be integrated into your app. The exact work is determined by your app's infrastructure and the metrics you want to track.

We track which source users from ad campaigns or organic channels came through to download your app, along with their in-app actions. By integrating Firebase and related measurement tools, we make users' acquisition channels and source-based behavior analyzable. This setup lets you see, based on data, how your marketing budget performs across channels.

Setup time varies depending on the app's complexity, the number of events to be tracked and the existing technical infrastructure. Infrastructure analysis and strategy planning are usually completed within 1-2 weeks; after technical integration and testing, we move on to regular reporting. Throughout the process, we work in coordination with your development team to ensure data is passed correctly.

The fee varies by the number of platforms to be tracked (iOS, Android), the scope of the custom event structure and the requested reporting frequency. It can be planned as a one-time setup and configuration project or structured as monthly ongoing data analysis consulting. After a needs analysis, a scope and budget plan suited to your project is prepared.

Once setup is complete, custom dashboards aligned with your business goals are built. Through these dashboards, user retention, conversion rates and in-app engagement can be monitored clearly. In addition, technical reports prepared at set intervals interpret the data and offer recommendations on areas for improvement.